Privacy Policy

Last updated: 28/07/2025

KeyValue Software Systems Private Limited ("KeyValue", "we", "our", or "us") values your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, share, and protect your information when you access or use Siren ("Siren" or "the Service"), our application, website, or associated services.

By using Siren, you consent to the data practices described in this policy.

1. Information We Collect

We collect the following categories of information to enable effective Service functionality and user experience:

We Collect following details during account registration, communication, or customer support interactions:

  • Full Name
  • Email Address
  • Mobile phone number

2. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Recognize returning users
  • Track usage trends for optimization

We do not use cookies for advertising purposes. You can control cookie preferences through your browser or device settings.

3. How We Use Your Information

We use the information collected for the following purposes:

  • To Provide and Operate the Service:Enabling core features, maintaining system performance, and delivering requested services
  • To Personalize the Experience: Offering content or features tailored to your usage patterns or preferences
  • To Communicate with You: Sending updates, notifications, and responding to inquiries
  • To Improve the Service: Analyzing usage patterns to enhance user experience
  • To Fulfill Legal or Contractual Requirements: Responding to regulatory obligations or lawful requests

We do not process your personal data for marketing or advertising without obtaining your prior consent.

4. Information Sharing and Disclosure

Your personal data may be shared in the following limited circumstances:

1. Third-Party Service Providers

We work with vetted partners that assist in technical operations such as:

  • Hosting and cloud infrastructure
  • Data analytics
  • Customer support tools

These providers are contractually obligated to safeguard your data and process it only as instructed.

2. Legal Requirements

We may disclose your personal data:

  • To comply with laws, regulations, or legal processes
  • To respond to valid governmental or public authority requests
  • To protect the rights, privacy, safety, or property of KeyValue, users, or the public

5. Data Security

We implement industry-standard technical and organizational measures to safeguard personal data, including:

  • Encryption of data in transit (TLS) and at rest (AES)
  • Role-based access controls (RBAC) and secure login mechanisms
  • Multi-factor authentication for privileged users
  • Application-layer firewalls and DDoS protection
  • Periodic vulnerability scans and patch management
  • Secure software development lifecycle (SSDLC) practices
  • Data masking and tokenization for sensitive fields
  • Regular security training for employees
  • Incident response and escalation procedures
  • Separation of production, development, and test environments
  • Audit logging and security monitoring

6. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy, including:

  • Delivering and maintaining the Service
  • Fulfilling contractual obligations
  • Complying with legal recordkeeping

After the applicable retention period, we securely delete or anonymize your data.

7. Your Rights and Choices

Depending on applicable data protection laws, you may have the following rights:

  • Access: Request access to the personal data we hold about you
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request erasure of your personal data, where appropriate
  • Restriction: Request restriction of processing in certain circumstances
  • Objection: Object to processing based on legitimate interest

To exercise these rights, please fill out and submit the Data Subject Access Request (DSAR) form available on our website. If you have further queries or require assistance, you can contact us at: privacy@keyvalue.systems.

If your data was submitted to Siren by an organization, please reach out to that entity directly.

8. International Data Transfers

We may transfer personal data across borders, including to countries where data protection laws may differ from those in your jurisdiction.

To ensure an adequate level of protection, we implement appropriate safeguards such as:

  • • Standard Contractual Clauses (SCCs) or similar legal mechanisms.
  • • Vendor contracts and periodic assessments to validate compliance with privacy standards.

We rely on the appropriate legal basis to support such transfers and take reasonable steps to ensure continued protection of your data.

9. Children’s Privacy

Siren is not designed for or intended to be used by individuals under the age of 16. We do not knowingly collect or solicit personal data from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate steps to delete such data.

10. Policy Updates and Notifications

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our services. When we do, we will:

  • Update the "Effective Date" above
  • Notify users of significant changes via the app, website, or email

Your continued use of the Service constitutes your acceptance of the updated policy.

Contact Us

For questions, concerns, or privacy-related requests:

C113, 1st Floor, Building SCK-01, SmartCity Rd,
Kochi, Kerala, India - 682042
Email: privacy@keyvalue.systems

If you wish to report a data breach or exercise your data protection rights, please contact our Data Protection Officer (DPO) using the same email address.